The Breathless Campaign was developed in response to the recent, rapid rise in sexual strangulation. It seeks to prevent the harms of sexual strangulation by:
- raising awareness about its prevalence and risks
- supporting critical thinking about the influences – such as porn, social media, partners and peers – that shape sexual norms
- making it easier to access information from more reputable and trustworthy sources
- encouraging informed conversations about strangulation – and about safety, respect, equality, mutual pleasure, and consent.
